Azul, I’m Wided | ⵡⵉⴷⴰⴷ. 

I like research and creative activity. 

I am a writer, researcher, and cultural strategist with extensive experience in project management and consulting across museums, contemporary art, heritage, and innovation in the Gulf | الخليج.

I bring a hands-on approach to everything I do — writing, researching, curating, and producing — developing narratives across all aspects, while also thinking strategically about how museums, exhibitions, and cultural projects connect with their audiences and position themselves globally.

My focus is on creating meaningful experiences and practical solutions that fit the unique cultural, social, and economic contexts of the region. 

Whether it’s creating a story, developing a concept, or figuring out the best way to engage with people, my aim is to offer thoughtful, grounded strategies that work in the real world.